Journal of Social Welfare and Management

The case study is about the Bihar State Milk Co-Operative Federation (COMFED) which markets dairy products under the brand name Sudha. The study was conducted to find out the reason for success of home grown brand in face of stiff competition from national and international brands. Sudha ice-cream used penetrative pricing to make inroads into the market. Sudha had established itself as a trustworthy brand in Bihar in terms of quality and maintenance of quality level. Sudha brand had created a strong customer base and had gained their loyalty. Sudha ice-cream came out with variants catering to different tastes in different segments. They covered entire market segments through differentiated targeting. Sudha already had a well established distribution network in urban as well as rural areas which helped in distribution of its Sudha ice-cream. Sudha ice-cream differentiated itself on the use of fresh cream as a base of ice-cream in place of vegetable oil which was used by its competitors. This helped in creation of healthy image in the minds of the consumers. It also synced with the healthy lifestyle being emphasised and practiced by a large segment of consumers. Ice-cream is consumed mainly by children and parents are generally concerned about food consumed by them. Sudha ice-cream’s fresh cream base gave them competitive advantage. Marketing strategies practiced by Sudha ice-cream led to the increase of sale from 684 mts in 2010-11 to 1545 mts in 2014-15.

Cerebral palsy is the most common motor disability in childhood. Because of the developing nature of Indian health care in semi-urban and rural areas and the lack of technology used in these areas, cerebral palsy has been a visible problem in the country. In India, the average estimated incidence of CP children is around 3/1000 live births. This made the authors to dig deeper into the situation and understand the issues at the grass roots. The authors collected primary data from an organization (USHAS) which exclusively caters to CP affected children and conducted an in-depth study. This case study finds that the treatment, patient care & support, clinical processes, and patient quality of life are the major challenges to CP management in India. The findings also indicate that the management of CP is not problematic only because of lack of cutting-edge technology, medicine or sophisticated equipment to carry out procedures but has become more complicated as the society lacks awareness and also has failed to be empathetic towards CP affected people.

Mahatma Gandhi was a visionary who understood the importance of women in society. He reformed several regressive aspects of Indian culture and tradition including dowry, purdah system, untouchability and child marriage. His reforms strengthened women’s status in society and empowered them. Women’s self-esteem rose and their dignity were upheld through Mahatma’s efforts. Gandhiji’s vision was to turn women from abala to sabla. Gandhiji’s philosophy was inclusive growth where all sections of society rich and poor, high and low, men and women should be treated at par and given equal opportunity for growth. Gandhiji had immense faith in the inner strength of women. He believed that women naturally possessed qualities of love, non-violence, sacrifice and forgiveness. Therefore he made women part of freedom struggle. He felt that success of Satyagrah and Dandi March were linked with active participation of women. Gandhiji had learnt the method of Satyagrah from his mother and wife whom he saw quietly resisting against exploitation at home. He gave credit to his wife and mother to teach him empathy towards women. Gandhiji adopted a rational approach towards religion and never followed it blindly. He wanted modifications in religious scriptures to do away with exploitative customs. Gandhiji realised that women were intellectually, mentally and spirituality equal to male and can participate in all the activities. He felt that women should be educated to make them independent and confident.They should be trained in various skills for their financial independence and support to their families. This paper highlights the inspiring ideologies of Mahatma Gandhi and modernity of his thoughts as a social reformer which brought respect and dignity to women in society. His inspiring ideology boosted their morale and brought about women empowerment.

Equitable access to education is a contemporary theme discoursed among the educationists in Sri Lanka. The disabled, the poorest and the marginalized are neglected in the society and that most of them are unaware of the opportunities available for them. In schools, most of the differently able students fail to get the  support of the teachers due to the attitude of the teachers. In this backdrop, Attitude towards special need education is, inter alia need of the hour and the attitude of teachers are important in designing and implementing special needs education in the schools. The objective of this study is to find out the attitude of teacher trainees towards special needs education in terms of gender and locality. A sample of 100 teacher trainees were selected at random. Data were collected by using the tools of questionnaire and personal data sheet. The data were analyzed using t test. In the analysis, it was found that teacher trainees have favourable attitudes about special needs education. There was no significant difference in the attitude of teacher trainees towards special needs education in terms of their locality.

The present study entitled “Barriers faced by the Beneficiaries of RSETIs- an Insights” has studied about the barriers faced by the RSETIs beneficiaries for start-up a business. The study has focussed for study the status of beneficiaries settled and beneficiaries not settled after attending the training programme from RSETIs and to identify the barriers preventing for not being an entrepreneurs or still unemployed after conducting the training programme from RSETIs. Study has selected the sample from RSETIs not settled beneficiaries for finding the barriers. Snowball sampling method was used to identify the not settled beneficiaries of RSETIs. The review of annual report (2017) from National Centre for Excellence of RSETIs (NACER) indicate that 42.89 per cent of the beneficiaries were not settled after attending the training programme from RSETIs. The study concludes that high rate of rent for building, lack of infrastructural facilities due to financial problem, high labour cost, family is not supporting for being an entrepreneur, unethical interference from the government officials are the major barriers preventing for not being an entrepreneur after attending the training programme from RSETIs. This study report will helpful to the authority to take sufficient remedies for removing these barriers.

Micro finance as a powerful tool and a novel concept emerged for eradication poverty at the grass roots through financial inclusion, economic and social development and attaining self–sufficiency. Micro finance enters in all areas as and sectors including the dairy sector in Kerala. Most of the farmers in the dairy sector are poor and difficulty to find capital of their own. Micro finance is one of the sources of capital for the farmers. Microfinance is a type of banking service that is provided to low-income or unemployed individuals who do not have access to typical banking services. Ultimately, the goal of the field is to give these individuals the opportunity to become self-sufficient and sustainably lift themselves out of poverty. Microfinance is a general term used to encompass a vast variety of financial services to serve the poor, such as microcredit, micro savings, micro insurance, and fund transfers. Sustainable growth and food security are the world biggest challenges, as the population is now over 7 billion people. Small enterprise producing traditional foods have a high social, economic and even ecological role as they usually are based on sustainable technology, their products are unique and thus competitive and are the source of jobs and income for many rural families acting as true guardians of the land. India remains the world’s largest producer and consumer of milk

The Internet is a primary source of health information for many. Good health is an indispensable prerequisite for the socio-economic development of any country. High-quality health information can be provided through websites, forums, blogs, and social networks, which have been some of the most popular channels for health promotion among young people in past 10 years.

Objective: The objective of the study was to assess the attitude towards online seeking of health information and to associate the attitude towards online seeking of health information among young adults with their demographic variables.

Methodology: Quantitative research and descriptive survey design was adopted for the study. A total of 150 samples were selected using non probability purposive sampling technique at Maraimalainagar. The tool used for the study comprises of 2 sections, section-A Demographic data (which includes: age, sex, educational status, occupation, monthly income, types of Family, place of residence, and marital status) and section-B- A structured 5 point likertscale developed by the investigator was used to assess the attitude.

Results: The study findings revealed that among 150 samples, none of them has poor attitude, 2 (1.3%) samples had moderate attitude, 138 (92.0%) samples had good attitude, and 10 (6.7%) samples had very good attitude.

Conclusion: Health agencies should ensure the improvement of online health information quality and the creation of health-related websites and programs dedicated to young adults.

Human Resource is an important competitive factor and the present problem with human resources in India is the lack of requisite skills for employability. India is an emerging country and is in transition from agriculture to knowledge based economy. The Corporate Social Responsibility is mandatory in India. The gap between the specific industry skill and the current skill is wide. The National Skill Development Corporation was formed through public-private partnership and funds are committed through mandatory Corporate Social Responsibility. This paper presents the emerging role of business enterprises in the skill development initiatives of government through Corporate Social Responsibility to address skill mismatch. The NSDC survey for the State of Andhra Pradesh in India establishes the net deficit of human resources with requisite skills is 24.8 lakhs. The corporate social responsibility is playing a major role in the overall development of the country by skilling India.

The conflict leads to adverse repercussions. It suppresses not only the development activities, but also the education of a country. The objective of the study was to find out the influence of ethnic conflict on the attainment of students in GCE (O/L) examination in the eastern province of Sri Lanka. A sample of 18 schools situated in Ampara, Batticaloa and Trincomalee districts was selected using random stratified sampling technique. From each school 10 teachers and its principals were selected for gathering information. Content Analysis of Examination Results, Questionnaire on Impact of Ethnic Conflict and Interview were used as tools for collecting data. The results of the study revealed that the ethnic conflict of Sri Lanka has affected the performance of the students who studied GCE (O/L) examination during the war period. For remedial actions, it was suggested to provide scholarships and facilities to the war affected students. The private investment in education was also motived in the east.


 

The most successful brands in the world today focus on delivering a better customer experience
Marketers have to ensure they have the right technology and customer data to allow them to deliver the right content and experiences across all the channels. While the present age consumers are flooded with wide variety of choices, the marketers are struggling to establish, stand out and deliver value to them. Marketing expenditures are increasing exponentially to discover ingenious ways for the products to reach, appeal and find their way to the customer’s shopping carts. With myriad complex touch points in a decision journey for customers that is constantly changing, tapping into the trends is a must for marketers and brands to win. Despite many available channels to connect with targets, reaching new prospects and converting them to sales figures is not synonymous. Marketing covers tactics from print advertisements to online strategies, to massive campaigns One tactic that is often overlooked, is “Word of mouth marketing”. Word of mouth marketing (WOMM) has been one of the most primitive promotional ideas practiced by marketers. This is based on the principle of pull marketing. The very basic and simplistic idea of WOMM (also referred to as “word of mouth advertising”) is that customers do the advertising for businesses. Every successful marketing platform/campaign, has been centred on the idea of getting the customers to talk about the brand/product. Word of mouth marketing is a powerful way to generate buzz for a business of any size and nature. Especially with today’s new technology of email, Twitter, Facebook and Instagram, when one person starts talking about a brand, more and more people tend to join in. It’s the age-old tactic of “bandwagoning.” When people hear good things about a business, they feel inclined to join in the conversation. According to report by Nielsen, 92% of consumers trust recommendations from their friends or family more than any other form of marketing. One of the greatest misconceptions about word of mouth marketing is that it’s all new and happening online. The role of the internet and the new ways people use it to communicate are indisputably critical components of the sudden spread of word of mouth. Blogs and social media are a big deal because they empower lots of people to share ideas. But that’s only a part of it—only about 20 percent of word of mouth happens online. The majority of word of mouth conversations actually happen face-to-face. This paper aims to study the concept of WOMM, its nature and evolution over the years. It also discusses the effectiveness of WOMM through examples and explores a new approach to effectively deliver value to customers using WOMM.

Keywords: Consumer; Word of Mouth; Marketing Function.

India is on the cusp of a social media revolution. With the availability of affordable smartphones
and cheap data plans, the customer is just at a distance of click of a button. The emergence of digital and social media gave a new dimension to the way Micro, Small and Medium Enterprises (henceforth termed as MSMEs) to operate their business primarily in the marketing of their products and services. A literature survey indicates that few MSMEs have embraced these emerging media, but still, there is a majority who are yet to adopt. Social media joined the existing armoury of traditional and digital marketing tools that are currently used by the business owners. Owing to the paucity of research on the usage of media in MSME sector, the present study examines the demographic aspects of the MSME owners such as gender, age, education and business aspects such as the type of firm, MSME classification, Type of ownership and years in business. The study also looks into the usage of traditional, digital and social media by the MSMEs.

Keywords: Traditional Media; Digital Media; Social Media; MSME; Media Usage.

The purpose of the study is to look into the opportunities of digital marketing. Here, Digital Marketing is the application of digital channels to promote or market products and services to consumers and businesses. This is the analysis that also explains about different channels of digital marketing. After the explosion of Internet, marketing strategy has taken an inedible root to reach out to the public. The digital marketing has shown cannot be match up with any other line of attack the retail sector in India is booming both on and offline that will create incredible growth. India is a relative latecomer to the online shopping revolution but it predicted that online sales would grow by 50 per cent annually in the next few years. There are many reimbursement of using digital marketing platform to market the company’s products and services but there are some challenges that a marketer using the digital marketing strategy has to face.
Keywords: Digital Marketing Channel; Schizogenesis; Virtual Relationship

Primary Cooperative Bank can check each and every transation of society and member of the Banks and also Loan disbursement, loan recovery – Daily, Weekly, Monthly, Half yearly and yearly.

Investment Type: Bank and shares wise investment entries calculation of each investment of the member. Report – The report by the day book, cash book, simple balance sheet, groups balance sheet, trial balance sheet, profit and loss statement, trading account statement, NPA statement, DCBS (demand collection and balance statement) General Ledger, Balance List, Account Ledger.

Vision:

a. Making administration, transparent and people orinted with means of administration reforms.

b. Specification in administration with the mean of information technology

c. Making the services available to the gross roote level.

d. Moderanazation in administration and providing satisfactory services.

e. Extended financial facilities and small finance banks and specific the cooperative banks to be the leading representative body of the cooperative finance sector.

Policy –

• First bank of its kind in the country to educate the membership and leadership

• To promote saving culture in rural and create access to loans.

• To maximise shareholders value.

• Social and cultural values oriented services, integrity.

• Concern for community, team work, costconciousness, customer satisfaction,

• Loan modules- short term and long term.

The co-operative banks in India play an important role in even today in rural financing. These are registered under the Co-operative Societies Act and also regulated by the RBI. They are governed by the “Banking regulation Act 1949” and Banking Laws (Co-operative societies) Act 1965.

Keywords: Formum; Investment; Agriculture; Co-Operation; Society. 

Goods and Services Tax started in India From 1st July 2017.GST, which was including all other taxes has been believed to eliminate other additional taxes on the inner state goods and services. Its main aim is to eliminate state boundaries and developed common market by removing indirect taxes and mitigates cascading. Retail Sector which became a backbone for Indian Economy accounts for around 10% of GDP. Supply chain network design, which is a critical activity in Retail Industries offers the opportunity of cost saving. Retail market has to assess their Supply chain strategy and need to remodel their network. This paper makes an attempt to bring out Impact of GST in Retail Sector

Keywords: GST; Retail Sector; Supply Chain; GDP; Cascading.

This paper is to further the study on Blue ocean strategy. There is always a need for sustainable profitability and growth in Business. This paper tries to further understand one of the strategies developed by Kim and Mauborgne to increase profitability. This concept puts forth a shift of attention from supply to demand, from a focus on competing to a focus on value innovation – that is, the creation of innovative value to unlock new demand. This is achieved via the simultaneous pursuit of differentiation and low-cost, the blue oceans stand for completely new and undiscovered markets and opportunities with new value creations, new customer bases and no competition. A company that plans to use the Blue Ocean Strategy must be aware, that the creation of Blue Oceans is a dynamic process and not a single task of implementing a strategy. A reason for this is the fact that sooner or later, competition will arise in new created uncontested markets. Companies should adopt innovative strategies to venture into new markets, to create new demand, and to create the best value proposition.

Keywords: Blue Ocean Strategy; Value innovation; Market space; Competition

The motivation behind this paper is to understand, outline and feature the current research work in the region of word-of-mouth (WOM) alongside the current holes in the literature. This investigation is a subjective examination of 20 research articles from peer-checked on sources covering a traverse of 14 years from 2002 till 2016 tending to WOM, its predecessors, the impacts and its part in the general bigger setting. WOM unequivocally impacts buyer behavioral attitudes. Tie quality, stickiness, dedication, financial impact can direct the WOM impact. Be that as it may it stays to be seen the how different identity qualities gets influenced. The discoveries of this audit may help potential advertisers to understand WOM and its complexities and take after the best way to deal with augment the WOM impact. Given the constrained measure of the literature centered, this paper condensed the current work with the goal that researchers and organizations can utilize this information and spotlight on their WOM exercises. It additionally features the research open doors for researchers keen on seeking after further investigations around there.

Keywords: Referral; Ratings; Word of Mouth (WOM); Reviews.

In today’s competitive market, a company’s employer brand is an essential strategic tool to improve employee experience and retain top talent. Employer Branding is “a set of attributes or factors which make an organization unique attractive for people who will feel good to work with it and give their best to the organization. Employee experience is about everything an employee experiences throughout his stay in the organization. In the present study an attempt is made to understand the related concepts of employer branding and employee experience .It deals with knowing the link between these concepts by review of the literature and conceptual framework addressed to employer branding. The final part deals with suggesting various measures to enhance employee experience and considering it as a strategic priority to build Employer brand.

Keywords: Employer Branding; Employee Experience.

Right talent is the greatest asset for any organization. Attracting, developing and retaining talent is fundamental to a company in order to be ahead of its competitors. Effective talent management can contribute to building a high performance workplace and identifying as an ‘employer of choice’. In this context, there has been much emphasis on talent management in the recent times. The present study aims to understand talent management practices of pharmaceutical companies in Sikkim. The study also aims to examine the relationship between talent management practices, employee value proposition and employer branding and also to investigate the relationship between talent management and employee engagement. For the purpose of the study, 4 pharma companies in Sikkim are selected based on judgemental sampling. Data were collected on various talent management constructs dealing with Talent Attraction, Talent Development, Talent Retention, Employee Value Proposition, Employer Branding and Employee Engagement through questionnaire from 52 employees working in select pharma companies in Sikkim. The collected data is analysed using mean, correlation analysis through SPSS version 18.

Keywords: Talent Management; Employee Value Proposition; Employer Branding; Employee Engagement; Pharmaceutical Industry; Sikkim.

One can determine the worth of one job relative to another and this eventually results in wage or a salary structure or hierarchy. The basic principle of job evaluation is this: Jobs that require greater qualifications, more responsibilities and more complex job duties should be paid higher than other jobs. Job Evaluation is a judgemental process and demands close cooperation among supervisors, hr specialist and union representatives Practices helps in establishing pay rates and structures that are competitive. The main objective of this paper is to evaluate job practices of Canara bank, TDDCFL, HDFC & Mother Diary. The study focuses on the information regarding employee selection, placement, training & numerous other similar procedures and the standard procedures for determining the worth of each join in the organization

Keywords: Job evaluation; Wage differentials; Public sector; Private sector.

Employees are valued assets of any organizational set up. Now organizations are understanding that job hunter are perceiving and interested only in the better organization to work based on their employer branding1 .In order to gain advantage in the competition from private sector for talent acquisition and retention, Public Sector enterprises have to create an enabling strategy to attract, select and retain talent with employees value proposition ie salary, compensation & benefits provided to the prospective and current employees for the skills, services rendered by them during the course of employment. which is employer brand strategy. The paper defines the significance of employer brand/HR brand, and it also analyzed the awareness of the current, newly joined and prospective employees on various factors of HR branding which encompasses Recruitment process, Company image, Compensation & Benefits, HR culture and overall HR branding. The results of the study indicates very positive. Hence the study is educative and interesting to build HR brand to establish a good image of employer brand to attract and retain talent in the competitive market.

Key words: Human Resource Branding (HRB); Employee Value Propositions (EVP); Public Sector Undertakings (PSUs); Training & Development (T&D); Compensation & Benefits (C&B).

Every organization kicks off with less number of people, with task uncertainty and with trials to establish its products and processes in the market. Processes which are yet to be standardized leads most of the employees to remain in learning phase. Knowledge tends to be tacit rather than procedural. Since solutions are not readily available for the problems in the inception stage of the small organizations, an extra effort is required to come up with the appropriate solutions. When it comes to the aspect of problems and solving them, tacit knowledge plays a vital role. The absence of tacit knowledge leads to high employee attrition rate. Thus knowledge management in the small organization is of the utmost importance without which the transition of the organization into next phases i.e., knowledge applying stages will be difficult. It is the responsibility of the entrepreneur and the manager to administer the knowledge in the small organization. They also need to identify the need for the knowledge management system which lies beyond possessing computers or automation; like the decisions arrived at after brain storming.

Keywords: Knowledge Management System; Tacit; Procedural; Employee Attrition; Brain Storming.

Retailing is one of the largest sectors in the global economy & is going through an evolutionary change in India. Retail is currently a flourishing sector of the Indian economy. The Indian Retail Industry is the largest among all the Industries accounting for over 10 percent of the country’s GDP as well as provides around 8 percent employment. It has emerged as one of the largest industry contributing to employment generation, revenue generation, increased turn over and many more. Organized retailing is showing signs of enormous creativity. It. has emerged as one of the most dynamic and fast paced industries with several players entering the market. As a matter of fact retailing in India is gradually edge its way towards becoming the next boom industry. The basic objective of this study is to analyse the customer perception towards organized retailing & the factors which influence their purchases.

Keywords: Retail Sector; Organized Retailing; Customer Perceptions.

The insurance sector has witnessed many structural transformations and significant positive changes after liberalisation in the year 2000. Earlier insurance meant just the Life Insurance Corporation (LIC), the only company to serve the entire Indian life insurance market. But now today, people having the alternative and opportunity to select need based products from a variety of policies offered by different private life insurance companies. As a move to it, the government has increased its spending in the insurance sector aiming at an inclusive and long-term development of the economy. In this context, the present paper focuses to study the impact of union budget 2017 in uplifting the general insurance sector and to trace the challenges faced by potential insurance base in India. This paper also portrays the insurance penetration and density in India along with identifying the important aspects boosting the insurance sector. In India, although the savings rate is high, people prefer to invest either in gold or fixed assets in the hope of appreciating by paying premium to an insurance company. Premium is collected by insurance companies which also act as trustee to the pool. Any loss to the insured in case of happening of an uncertain event is paid out of this pool. Both LIC and Private life insurers are regularly updating their products, improved insurance services to lure and retain customers and expanding distribution channels with an aim to spread insurance benefits to each and every corner of the country. In this context, the present study has been undertaken to understand the role of salaried person and their extent to which risk perception affects the policy purchasing decision.

Keywords: General Insurance; Premium; Indemnity; Insurance Penetration.

Use of technology in the delivery of banking services is progressively becoming more common as it is being employed to reduce costs and eliminate uncertainties. This research studies the role that technology plays in Indian banking, challenges and issues faced by banks and its impact on the delivery of perceived service quality. The paper further focuses on how different sets of banks i.e. public, private and foreign banks in India are using digital banking for improving the quality of service delivery with the objective of enhancing customer satisfaction. A sample of 531 banking customers covering public, private and foreign banks was taken and statistical tools were applied on the data collected. Results indicate that though most of the customers are satisfied with the digital banking services of their respective banks, still they have some perceptual issues with some aspects like communication with the customers, taking customer feedback, response to the customers’ query, etc. on electronic banking. These issues were further discussed with the respective banks to find out challenges faced by them while delivering techno-based services.

Keywords: Digital Banking; Service Quality; Service Delivery. 

Information technology is the architect of the present world. It has given a new structure of the world as well as to society. For any transmission that may be information or an idea or goods or few of services or money everything can be done in the cyber space. This is more encouraging to conduct a cyber crime with reference to corresponding operation by the criminals. Once any one landed on this platform to perform they are not only connected to the world, and also welcoming a huge number of known and unknown people in to their personal world too. At this point of time cyber security take a lead to drive the process and safeguarding like a shield for individual data base in the cyber space. It also defends from unnecessary accessibility of one’s information by the others and controls the cyber crime. At present most of the financial transactions happened through online due to reasons like ease of transaction facility, government policy and to avoid physical cash payment. So everyone have just around the corner of their information by others .In the view of this, protecting the financial information of individual or organizations is a gigantic challenge in front of the information technology industry. The present paper is analyzing how threats takes place in the online transaction process and what are the recommendations to be practiced against those threats by providing more reliable security though cyber security methods and information technology techniques.

Keywords: Information Technology; Cyber Space; Cyber Crime; Financial Transactions.

Fast moving consumer goods sector is the 4th largest sector in India. This includes food products house hold products and personal care products. All together FMCG companies are providing the huge employment. The growth of the FMCG sector depends upon the consumers demand and as well as supply of the product. The present paper is an attempt to study the impact of GST on FMCG sector by analyzing pre and post GST condition of the said sector. A comparative analysis of selected FMCG companies has been done to get a comprehensive picture of how GST has implied on different set of FMCG product groups. This study has also tried to give an answer to the question whether GST has a positive or negative impact on FMCG sector of India.

Keywords: FMCG; GST.

Human Resource Management evolved itself over the years. From maintaining the industrial relations to Personnel management till HRM and HRD, it has transformed itself from time to time to meet the organizational/market needs. Humans, in any organization are the best resources. Managing these resources is what we call HRM. With globalization, introduction of millennials into the workforce and wide technological intrusion,HRM is about to face some new and achievable challenges. Maintaining the workforce diversity and continuous engagement of such radical workforce will be the greatest challenges. This paper talks about some such challenges faced in HRM in 21st century for the future – A shift from Human Resource Management to Talent management. Today, the HRM is successful in becoming a strategic partner from the onceso-called happiness and wellness department.In addition,a few recommendations to handle the challenges are made at the end.

Keywords: Human Resource Management; Employee engagement, Workforce Diversity, Training and Development; Talent.

The consumer plays a vital role in the study of marketing. The needs of customer are catered by changing demographics which categorizes the potential customers on the basis of age, gender, geographical location, education level, marital status, household income, occupation and hobbies. The peer group of buyers is also identified in the market by their attitudes, purchasing power and awareness of the product. It is very important for every business man to provide best product service in convenient mode. The changes in Indian consumer demographics are influenced by purchasing power of consumers, increasing income of consumer, market culture and availability of branded goods in the market. The Demographics are the major strands of customer segmentation where competent marketing resources are used for business breaks. The study of this paper is to understand the trends in buying behavior in a particular market scenario like retail market. The purpose of the paper talks about the changing scenario of Indian consumer demographics in the business world relating to various consumer goods. Although every consumer has distinct feature influenced by the demographic factors, the paper also deals with challenges faced by retailers with changing demographics and how are they been utilized for business opportunities. The increasing prospects for business in the retail industry in India are creating employment opportunities as per the changing trends. Even the online shopping strategies are bringing the world on one platter with emerging global markets, franchises, merchandisers etc. This is making the customer to visualize various products which are available in different brands and with different price tags that fit into their budget. This will help to understand the means to create the demand for goods in order to increase the sales, as well as lead for expansion of their business. It is a future path for producer to make brand image in the market. The large business houses are benefited by segmenting the market domestically and internationally in rendering services and offering goods to consumers at different prices. Similarly, small marketers are benefited with geographic segmentation to target specific customers and save their advertisement expenditure. It is even easy to identify the targeted customer as the personal information is collected through database. The research paper is developed based on reviewing related literature of consumer demographics, customer choice, growth of the retail sector and the challenges faced in India. The information is collected from secondary sources like books, journals, various research articles; relevant documents magazines and analyzing retail business. The result of research is focused on growth of retail markets, its contribution to economy, changing lifestyles, the consumer purchases and key factors of Indian consumer behavior. We can say that the consumer’s perception is towards price and quality sensitive than looking for brand loyalty. There is a substantial increase in the buying power and greater ease in customizing or placing orders of their choice. With the growing population to cater the needs of customers the consumer markets expanded their services through digital marketing such as online, social media and internet in the present competitive situations.

Keywords: Retail Market Growth; Trends in Consumer Demographics; Contribution to Economy; Online Marketing; Challenges of Retailers. 

India is witnessing change in life styles of large section of the population. The need to understand the emerging markets and consumer has become a big challenge for the corporate world especially in creating and managing a powerful brand. The fashion industry has seen a shoot of growth in the past few years, more so in India. An important part of this fashion boom is the footwear industry. An industry as varied as any other, the footwear industry in India is one of the most competitive and vibrant. This paper seeks to analyses the footwear in Kakinada city a small sample to identify simple method to analysis and the buying behavior. With customers becoming increasingly fashion.

Keywords: Consumer; Buying; Behaviour; Market.

Development of competencies needed to be effective leaders requires research and theory that can drive future scholarship and application. Competencies are defined and an overview is provided on research on competencies, their link to performance in various occupations, and their development. Emotional, social and cognitive intelligence competencies predict effectiveness in professional management and leadership roles in many sectors of society. In addition, these competencies can be developed in adults. The purpose is to investigate leadership competencies of leaders working within the competencies are unique. Additionally, the aim is to identify how new competencies leaders have developed while in the current position and how this enhances the ability to better manage staff. Leadership competencies are skills and behaviors that contribute to enhanced performance. While some leadership competencies are essential to all firms, some distinctive leadership attributes may be particularly relevant to organizations possessing a large community.1 Personal interviews and stratified sampling were used to examine the qualities and skills relating to leaders to success in leading organizations. The research design did not differentiate between the origins and ethnicities of the leaders. The leaders, whether American, European, Indo-Pakistan or Asian, were treated as one entity. Factors such as communication ability, team building qualities and ability to handle local nationals were found to have a significant effect on adjustment and success in managing organizations. By investigating specific ompetencies and skills that leader need to lead organizations in the region, and to study on how they can better identify c and develop leadership skills that lead to enhanced performance in organizations. The study focuses on leadership competencies within the expatriate community.

Keywords: Leadership Competencies; Exemplary Competencies; Exemplary Performance.

With the changing Business Scenario, companies plan interventions that improve their profits and sustain their existence by having cross-functional teams work on various Projects that are global in nature. Dynamic Leadership Style is a one of the potential success factors for project managers. A project manager with expertise is primarily responsible to achieve project objectives by distinctively leading individuals with an appropriate style that can lead to better performance. The Emotional Intelligence School which has been popular since the late 1990s, states “the Leader’s Emotional Intelligence has a greater impact on his or her success as a leader and the performance of his or her team than does the Leader’s Intellectual Capability”. Some researchers have proved that there is a special link between Leadership Style, Emotional Intelligence, and the Success of Multifaceted Projects. In fact, Emotional Intelligence influences project leaders to encourage coherence within team members and to resolve conflicts with win-win situations. Erstwhile research work also agrees that effective project managers should possess a combination of skills such as Leadership Skills, Management Skills and Communication Skills. However, while the general management observes effective leadership as a critical success factor and is of the view that an appropriate leadership style can lead to better performance; this paper emphasis to review the Project Leader’s Emotional Intelligence is the key for Effective Project Management.

Keywords: HR Strategy; Leadership; Emotional Intelligence; Project Management.

Agriculture is the key sector of the Indian economy that influence overall economic growth. It helps in ascertaining the growth and stability of the Indian economy. Agriculture plays a key role in the overall socioeconomic sectors of India. Keeping in view the growth of agricultural sector, an attempt has been made to analyze the agricultural commodities futures market. This market is best used for managing risks and to help the orderly establishment of agricultural markets. Hedging the commodity price risk and Price discovery is the key activity of Futures market. Commodities prices are determined by various information that flow into the market about their fundamentals and technical. It is evident from past that future prices are determined by fundamentals (such as demand and supply, business cycles, weather conditions etc) as SEBI imposed a ban on several commodities to trade on exchanges including tur dal. Therefore, an attempt is made to study the co-relation between futures trading and fundamentals by considering the case of tur dal in Indian Agricultural Commodity Futures Market by using generalized autoregressive Conditional Heteroscedasciticity (GARCH (1, 1)).

Keywords: Commodities; Future Market; Price Discovery; SEBI; Hedging.

The HR function, which earlier relied more on the cognitive and intuitive abilities of people at the helm, is fast becoming data-driven. Everything has to be proved and proved with reliable data for any important decision to be taken, as it impacts the business at the end of the day. The solution lies in the application of Data Analytics in the area of Human Resource Management. Data Analytics has started adding immense value to the HR discipline as more and more strategic decisions are being taken based on the insights provided by its application in organizations. This paper proposes to understand how organizations can employ Data Analytics for improving their people management function. A qualitative analysis will be presented on the information gathered from both primary and secondary sources to understand what organizations have done to leverage their data for better decision-making at the strategic level. It is also proposed to understand the factors that have been deterring organizations from adopting analytics for people management.

Keywords: HR Analytics; Factors; Strategic; Challenges; Leadership.

Digital Marketing is one of the fast and raising sectors in India. Digital Marketing Industry is booming not only in India but all over the world .To satisfy the needs of the people in the competitive world, the organizations are coming forward through digital marketing to face the day to day challenges with the help of the social media portal. Any customer who uses Computer, Smartphone or Tab for their business transactions have high impact on digital marketing. It is convenient for business people to manage and utilize the tools of digital marketing as per their requirements and budget. This paper discuss about the role of digital marketing, benefits, applications and career opportunities in digital marketing industry.

Keywords: Digital Marketing; Social Media; On Line Trading; Search Engine Optimization.

The turbulent business environment today is challenging both to the corporations and also to the higher education in general and business management education in particular demanding focus on strategies to face them. Therefore, this study was conducted to investigate the effects of such strategy namely, market orientation on the student satisfaction of Business Schools in Hyderabad and Rangareddy district of Telangana State. The effects of perceived market orientation are visualized on different dimensions of student satisfaction which were developed for Business School specifically. Data was collected 360 students of 30 randomly selected from AICTE approved B-Schools. The correlation and regression analysis was performed to test the hypothesis.The findings confirm the relationship of market orientation and student satisfaction. It was also found that market orientation has positive and significant influence on student satisfaction. This study points out the importance of market orientation in Business Management Institute. The Business educational institute with high level of market orientation will have higher level of student satisfaction and that will lead to growth in admission enrolment, increase student retention and create positive word of mouth.

Keywords: Business School; Market Orientation; Student Retention; Word of Mouth.

Digital economy is the buzz word across the globe. Don Tapscott coined the term “ Digital economy” in his best seller ‘ The digital economy and perils in the age of network intelligence’. This steering of economy towards becoming digitized now aims at converting everyday cash transactions by the citizens into a cashless transactions. It’s a shift in not only technology but also a shift in the behavior as well. Everyone by now has availed internet or digital technology for some service or the other. Cashless economy or cashless means all the transactions carried out between two individuals will occur by payment through payment gateways or through the plastic money. It is done with the primary aim of uncovering the nonregistered transactions. The Indian government with another aim to promote the economy through noncash transactions has introduced mediums such as: Banking cards, USSD, AEPS, UPI, Mobile Wallets, Banks Pre-Paid Cards, Point of Sale, Internet Banking, Mobile Banking, Micro ATM’s This paper aims to discuss why India has to become cashless economy, Pros and cons of cashless digital economy and preference mode of people towards cashless transactions and also throws out the challenges faced while transforming to digitalize the transactions.

Keywords: Cashless economy; Banking cards, USSD, AEPS, UPI, Mobile Wallets, Banks Pre-Paid Cards,Internet Banking, Mobile Banking, Micro ATM’s.
 

Today every organization is currently facing a growing shortage of candidates with the skills necessary to fill roles being created by private sector. There is always urgent need of talent employees to fulfill the effective roles that influence the growth of any organization. Severe skill shortages prevail and finding top talent is more difficult than ever. In this talent hungry scenario, one of the greatest challenges that organizations are facing is successfully attract, assess, train and retain talented employees. Talent management encompasses in itself the entire process of Planning, Recruiting, Developing, and Managing and Compensating employees in the Organization. Every business unit is making sure that they can respond and withstand the challenge of talent crisis by developing good HR practices so has to attract and retain highly talented employees by protecting from competitors. This study tries to understand how the organizations are creating innovative HR practices so as to attract and retain talent employees.

Keywords: Talent Management; Attracting; Compensating; Planning.

“In the event that you happen to meet the HR Head of a vast association, simply ask him what is his biggest challenge is. He will state ‘maintenance of individuals’.”In the present situation administrative professionals to change supervisors and vital business accomplices, the part of HR has totally changed. In the present forceful worldwide market it has turned out to be important for association to extend universally to increase upper hand. Globalization has constrained association and their HR capacities to rethink their strategies. It is essential for the administration to contribute extensive time and sum, to take in the changing situation of the Human Resource Department in the 21st century. To survive the opposition and be in the race, HR Department ought to consistently refresh itself with the change in HR appropriate HR Policies that would prompt the Achievement of the association and also the person’s objectives ought to be detailed. HR Practitioners of each association and furthermore for the individuals who have critical enthusiasm for the region of Human Resource Management ought to understand the developing significance of human asset and comprehend the need to develop viable HR strategies. People groups are vital resources. Setting this incentive on workers, requires the association to underline on human asset work on, including reward for predominant execution, measures of representative fulfillment, watchful determination of workers, advancement from inside, and interest in representative development.

Keywords: HR Challenges; Globalization; Strategies; Potential Future Development; HR Policies.

Marketers are looked with new challenges and opportunities inside this digital age. Digital marketing is the use of electronic media by the marketers to advance the products or services into the market. The primary target of digital marketing is drawing in customers and enabling them to cooperate with the brand through digital media. This article centers around the importance of digital marketing for the two marketers and customers. We look at the impact of digital marketing on the organizations’ deals. Moreover the contrasts between conventional marketing and digital marketing in this paper are introduced. This investigation has portrayed different forms of digital marketing, effectiveness of it and the effect it has on company’s deals. Collected data has been dissected with the assistance of different statistical tools and techniques.

Keywords: Customer Reach; Promotion; Digital Marketing; Effectiveness.

A standout amongst the most earth shattering changes in the monetary administrations part finished the previous couple of years are the appearance and improvement of bancassurance. The present paper endeavors to discover the commitment of banks in the individual new business premium of private life safety net provider and LIC for recent years. Likewise, it centers around the different models enduring to bancassurance and its effect on the partners. The examination is graphic and exploratory in nature. Perception and optional information accumulation strategies are utilized as a part of the examination. Auxiliary information is gathered from IRDA and other important sites. The consequences of the investigation uncovered a developing pattern of bancassurance in the life coverage industry as it demonstrated in excess of three times development in the extra security premium. Low infiltration rate (3.2% in budgetary year 2013) demonstrates that regardless of consistently developing populace, real piece has not been secured under the protection area. This study utilizes information utilized as a part of the examination is an auxiliary information, gathered from different distributed sources i.e. diaries, magazine, distributed IRDA yearly reports with graphical representation of data through tables and graphs.

 Keywords: Bancassurance; Bancassurance Models.

The goal of risk administration isn’t to preclude or anticipate risk taking, however to guarantee that the risks are intentionally taken with full learning, clear reason and seeing so it can be estimated and moderated. In the event that a bank can go for broke all the more deliberately; envision unfriendly changes and could support likewise; Risk Management turns into a wellspring of upper hand, as a bank can offer its items at a superior cost than its rivals. For planning viable Risk Management methodologies, we have to create different Risk Management Committees like Credit Policy Committee, Asset Liability Management Committee, and a proficient Management Information System. Other than this, a goal and dependable information base must be developed for which bank needs to dissect its own past execution information identifying with advance defaults, exchanging misfortunes, operational misfortunes, and so forth., and turn out with benchmarks in order to set themselves up for the future risk administration exercises. In light of these realities the present paper presents the idea of Risk Management, its segments and the related issues. It at that point evaluates the different Risk Management systems being taken after and the methodologies proposed and actualized by banks world over and which are additionally in accordance with the Basel Committee suggestions. The information utilized, has been gathered from auxiliary sources. The majority of the data was gathered from productions of different National and International Organizations. The data gathered has been grouped and investigated for research.

Keywords: Risk Management; Banking.

Organizational Culture includes the organization values, visions, norms, working language, systems, symbols, beliefs and habits. Organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders. The research examines a variety of dimensions of employee performance. The data used in this study came from an employee suggestion systems survey conducted. The findings of the survey coupled with existing literature allowed the researchers to make recommendations to increase employee performance and ultimately increase employee productivity. The recommendations are increasing team building trainings, conducting an organizational culture inventory, increase recognition, and implementation of 360 degree evaluations of all employees. The study investigated the various strategies for organizational culture and support and its effect on workers performance. Eight (8) organizations were selected by simple random sampling technique. They were stratified into three (3) public sector and five (5) private service organizations. Through proportional allocation method of the stratified sampling technique, a total of 60 respondents were selected. Questionnaires were either selfadministered or through the face-to-face interview. Both descriptive and inferential statistics were used in the analysis.

Keywords: Employees Suggestions; Workers Performance; Organizational Culture; Job Analysis; Job Satisfaction.

Internal marketing is a continuous process of service organizations to motivate and empower the employees. It would help the companies to deliver the quality services consistently to the customers and to witness satisfaction of customer experiences. Apart from marketing strategies of companies, the role of employees at the front line would carry a powerful emotion that would communicate the customers about the service intentions. However, employees would influence by several factors during their performances with a service orientation. Hence, this paper discussed such factors and revealed the influence of those factors on job satisfaction of bank employees in India.

Keywords: Job Satisfaction; Customer Experiences; Service Intentions; Front Line Employees.

Entrepreneurship is on rise, more entrepreneurs start new ventures and account entrepreneurship as a career option. Entrepreneurship is a multimedia phenomenon. Entrepreneurship has gained more importance at global level under changing economic situation. Worldwide economy in widespread and Indian economic system specifically is poised for expanded growth pushed with the aid of entrepreneurship. Admits environment of terrific mall way of life we discover lots of scope for entrepreneurship in trading and production. Entrepreneurship acts as a catalyst for the monetary prosperity of a nation as it ends in era of employment, contribution in countrywide earnings, rural improvement, industrialization, technological development, export promoting and many others. True entrepreneurs are resourceful, passionate and driven to succeed and improve. They’re pioneers and are comfortable fighting on the frontline. The great ones are ready to be laughed at and criticized in the beginning because they can see their path ahead The aim of the article is to elucidate the role of entrepreneurship; with this the secondary objective of this research paper is to find out challenges and opportunities globally which to create an entrepreneurial awareness in young generation. It also discussed about eminent entrepreneurs from Indian history to present Era. This is based upon secondary data which is collected from internet, journals, books, newspapers, etc.

Keywords: Challenges; Entrepreneurs; Entrepreneurship and Opportunities.